Saf-Instant
Ricoffy 3 in 1 Regions Gauteng Western Cape KwaZulu-Natal Objectives Increase awareness of the new range Encourage product sampling Induce product trial and conversion Attract new users into the category Achieved 600 000 consumers reached
Maggi Noodles
Ricoffy 3 in 1 Regions Gauteng Western Cape KwaZulu-Natal Objectives Increase awareness of the new range Encourage product sampling Induce product trial and conversion Attract new users into the category Achieved 600 000 consumers reached
Protekt Magic Handwash
Ricoffy 3 in 1 Regions Gauteng Western Cape KwaZulu-Natal Objectives Increase awareness of the new range Encourage product sampling Induce product trial and conversion Attract new users into the category Achieved 600 000 consumers reached
Benny Powdered Stock
Benny Powdered Stock Regions Eastern Cape KwaZulu-Natal Western Cape Objectives Increase awareness Encourage trial and conversion Achieved 14 560 sales 35 614 consumers reached 115 hawkers reached
Excella Oil
Excella Oil Regions Gauteng North West Limpopo KwaZulu-Natal Mpumalanga Eastern Cape Objectives To establish and entrench the Excella brand in the hearts and minds of a core group of consumers To lay a foundation for the roll-out of new products from Excella over time To create awareness and familiarity of Excella Mayonnaise Achieved 54 270 […]
Ricoffy n’Ice Iced Coffee
Regions Eastern Cape Gauteng KwaZulu-Natal Limpopo Mpumalanga Western Cape Objectives Educate consumers on Tastic’s new range extensions Achieved 6000 Stokvel’s recruited
Tastic Yasekhaya
Regions Eastern Cape Gauteng KwaZulu-Natal Limpopo Mpumalanga Western Cape Objectives Educate consumers on Tastic’s new range extensions Achieved 6000 Stokvels recruited
Golden Cloud 3 in 1 Premix
Regions Gauteng Western Cape KwaZulu-Natal Objectives Increase levels of awareness, engage and educate consumers about the product to drive consideration and trial. Achieved 20 000 Samples distributed 10 000 Competition entries
Recoffy 3 in 1
Ricoffy 3 in 1 Regions Gauteng Western Cape KwaZulu-Natal Objectives Increase awareness of the new range Encourage product sampling Induce product trial and conversion Attract new users into the category Achieved 600 000 consumers reached