Excella Oil
Regions
- Gauteng
- North West
- Limpopo
- KwaZulu-Natal
- Mpumalanga
- Eastern Cape
Objectives
- To establish and entrench the Excella brand in the hearts and minds of a core group of consumers
- To lay a foundation for the roll-out of new products from Excella over time
- To create awareness and familiarity of Excella Mayonnaise
Achieved
- 54 270 consumers reached
- Collected 19 365 empty Excella bottles
- Program reached 16 000 Stokvel members
